UK: Morrisons launches voucher scheme trial
By Michelle Russell | 12 June 2012
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Morrisons said the trial will take place in around ten stores initially |
Morrisons is to trial a voucher scheme in a handful of stores in the north-east of England.
The UK retailer said the trial will take place in around ten stores initially, before the group decides whether to roll it out across the country.
A spokesperson for Morrisons said the voucher scheme falls into two categories. One will be a money-off discount on a full grocery shop, while the other will offer money off a particular product.
"One is basket spend money off and one is money off something you buy," the spokesperson said. "It's a way of giving customers at the till a discount on their shop."
In a bid to attract the UK's cautious - but promiscuous - consumers, retailers are increasing their use of money-off coupons. Tesco CEO Philip Clarke said yesterday the UK's largest retailer had introduced more vouchers after an admission in January it had been slow to use coupons.
However, Clarke said yesterday there had been an "unhelpful" increase in the use of coupons across the industry.
Sainsbury's has also used vouchers or coupons as a common tactic. The retailer had issued 375m coupons to its shoppers in the last year.
Sectors: Retail
Companies: Morrisons, Tesco, Sainsbury’s
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