UK retailer Morrisons has become the first top four retailer in the UK to switch to 100% British free range own-label shell eggs.

The retailer said today (29 March) that it has also introduced an ‘online egg tracker’ to its own-brand Natures Nest range, allowing customers to trace their egg back to the farm where it was laid.

Morrisons said all eggs will be stamped with an individual code to enable consumers to trace its origins.

The introduction of 100% British free-range eggs comes nine months earlier than Morrisons had previously targeted, it said.

Jamie Winter, trading manager from Morrisons, said: “We sell over 10 million eggs each week, so our move to 100% British free range will really make a difference to the welfare of laying hens and will enable more customers to buy free range each week.”