IRELAND: Moy Park secures Tesco supply deal
Poultry and food processing company Moy Park has secured a deal with Tesco to launch a range of Moy Park branded products in Northern Ireland stores.
The contract will see the company launch nine Moy Park branded products in stores from October. Products will comprise a selection of fresh breaded, corn fed and ready-to-cook products, including a Moy Park Chicken & Bacon Mushroom casserole and Moy Park Stuffed Chicken Thighs.
Paul Burch, Moy Park accounts director for Ireland said: "We are always looking at ways to innovate and grow in line with consumer trends and across Northern Ireland there is a strong preference for locally sourced produce.
“We also recognise that consumers are demanding healthy food that is quick to cook, which is why we have developed both fresh and convenience products under the Moy Park brand. These chicken products reflect our on-going focus on new product development.”
Moy Park Secures Major Supply Deal with Tesco NI
Food company, Moy Park has secured a contract with Tesco to launch nine Moy Park branded products in Northern Ireland stores from October.
The range of products, which uses only locally sourced poultry, comprises a selection of fresh breaded, corn fed and ready to cook products, including a Moy Park Chicken & Bacon Mushroom casserole and Moy Park Stuffed Chicken Thighs.
Paul Burch, Moy Park Accounts Director Ireland said:
"We are delighted to take on this new business with Tesco. Not only is this a seal of approval for the quality and taste of our products but also further strengthens our partnership with Tesco.
"The Moy Park brand has been trusted by Northern Ireland consumers since 1943. We are always looking at ways to innovate and grow in line with consumer trends and across Northern Ireland there is a strong preference for locally sourced produce. We also recognise that consumers are demanding healthy food that is quick to cook, which is why we have developed both fresh and convenience products under the Moy Park brand. These chicken products reflect our on-going focus on new product development and will provide consumers with a variety of new tasty options for the whole family."
Sandra Weir, Fresh Food Buying Manager, Tesco NI, said:
"This is an important development for Tesco here as chicken is a key item on most weekly shopping lists. Our recent research has shown that, next to price, buying local is a priority for shoppers. Through our Taste Northern Ireland campaign, we are encouraging our customers to get to know the people and places behind their favourite local food and drink products. We are really delighted to be able to add Moy Park to the list of trusted local names customers will now see in their Tesco store."
The new Moy Park branded product range will be stocked in Tesco stores across Northern Ireland from October 2012.
Original source: Moy Park
Retailers in Europe are looking again at the in-store experience for shoppers, refurbishing outlets and using technology, writes IRI's Laura Volpini....
The GM debate has re-emerged in the UK in the last couple of weeks with the news four major supermarket operators will allow their suppliers to use GM feed for poultry and eggs....
Sainsbury's has insisted it has "no plans" to open stores in India following a claim from a local government minister the UK grocer was interested in entering the market....
Cheese manufacturer Joseph Heler has launched what it claims is the first reduced salt cheddar to the UK market....
- BRICs: The thinking behind Mondelez's Vietnam deal
- Interview part 1: BRF CFO Augusto Ribeiro
- Prospects for protein: Snacks growth to continue
- Comment: Why Gardein is Pinnacle's ideal fodder
- Deal or no deal: Should Danone buy Mead Johnson?
- 2 Sisters Food Group posts higher annual losses
- Kellogg trumps Abraaj bid for Bisco Misr
- Bird flu leads Dutch to stop poultry distribution
- Live blog: Food Matters Live
- Arla eyes infant formula firms with lactose plant
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Energy Bars Market in Canada: Market Profile to 2017
- The Snackification of Breakfast
- Dairy Product Production in China
- PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report