US: Muller, PepsiCo expand yoghurt distribution

By Katy Askew | 27 February 2013

Muller yoghurt distribution grows

Muller yoghurt distribution grows

Muller Quaker Dairy, the joint venture between Germany's Muller and PepsiCo, is expanding the distribution of its Muller yoghurt in the US.

Muller Quaker Dairy first launched its yoghurt offering in the north-eastern US last summer. The group is now introducing Muller branded yoghurt in the mid-Atlantic, Great Lakes and south-east regions. The group is launching in various cities, including Atlanta, Chicago, Cincinnati and Tampa.

Muller FruitUp, Corner and Greek Corner yoghurts will be available through various retailers, including Wal-Mart StoresSafeway Inc and Ahold's Stop and Shop

Show the press release

 

Muller Yogurt Launches Into More U.S. Cities

One of Europe's Top-Selling Yogurt Brands Is Making Fans Across America for Its Great Taste

CHICAGO, Feb. 27, 2013 /PRNewswire/ -- Muller Quaker Dairy announced today that its fast-growing Muller® yogurt brand is now expanding into more U.S. cities in the Mid-Atlantic, Great Lakes and Southeast regions, including Chicago, Atlanta, Cincinnati and Tampa. Since first launching in the northeastern U.S. last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans for its delicious taste and delightful eating experience.

"With fresh flavors and unique mix-ins, Muller yogurt is a great tasting and a completely new concept for enjoying yogurt," said Sam Lteif, chief executive officer, Muller Quaker Dairy LLC. "Europeans have loved Muller yogurt for years, now we are seeing Americans enjoy something that is truly delicious and fun to eat.  Both consumers and retailers tell us they love Muller yogurt - and we're excited to provide this fantastic experience to more people across the country."

In launch cities, Muller yogurt will now be available in major grocery retailers including:  Dillons, Dominick's, Giant Eagle, Hannaford, Kroger, Meijer, Pathmark, Publix, Safeway, Shop Rite, Stop and Shop, Walmart and Winn-Dixie. The suggested retail prices are $.99 for Muller FrutUp and $1.29 for Muller Corner and Muller Greek Corner. Muller club packs are available at select Costco, Sam's Club and BJ's wholesale clubs in launch geographies.

The initial Muller products - Corner, Greek Corner, and especially FrutUp - deliver a new experience to consumers who hunger for great tasting yogurt.  AllMuller yogurts are made from reduced-fat, Grade A milk, full of nutrients like calcium and protein. Varieties range from 130-220 calories per serving.

The first three products from Muller in the U.S. are Muller® Greek Corner®, Muller® Corner®, and  Muller® FrutUp(TM).

 

Original source: Muller Quaker Dairy

Sectors: Dairy

Companies: PepsiCo, Wal-Mart Stores, Safeway Inc, Ahold

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