SOUTH KOREA: Nestlé introduces new version of Taster's Choice
Nestlé Korea, the South Korean division of Swiss food giant Nestlé, has announced that it has produced a new and improved version of its flagship coffee brand Taster’s Choice. Taster’s Choice was first introduced in South Korea 13 years ago and currently controls a 36% market share, substantially less than its main rival Maxim. Nestlé is hoping to increase its market share to 40% by the end of the year, with further increases hoped for next year.
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