SWITZERLAND: Nestlé overhauls marketing payment policies
Swiss food behemoth Nestlé has announced that its approach to marketing is set to undergo a radical overhaul. Nestlé's adverts appear in 150 countries and they are handled by many big multinational ad agencies. It has now announced however that as from January those agencies will no longer receive commissions that could total up to 15% of the company's US$2.2bn annual marketing budget.
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