The UK subsidiary of Swiss giant Nestlé is launching a new chocolate brand it hopes will create a 'quality' category within the UK confectionery market. Double Cream will be sold in 47g and 150g blocks and be made with double cream instead of milk. The company plans to position it between Cadbury's Dairy Milk and Green & Black's or Lindt & Sprüngli's Lindt brand, reports Marketing. Double Cream will be available from the end of July.