UK: Nestlé under fire for candy advertising
UK consumer group Which? has criticised Nestlé over adverts linking a sporting goods giveaway with "unhealthy" sweets.
The company's 'Go Free' promotion, featuring UK double-gold winning Olympic decathlete Daley Thompson, allows empty cereal boxes and sweet wrappers to be swapped for vouchers that can then be traded for sports equipment.
However, according to a spokesperson for Which?, the television commercial focuses exclusively on Nestlé confectionery products - Milkybar, Smarties and Fruit Pastilles.
"It's great that Nestlé are encouraging and supporting sports," a spokesperson for Which? told just-food. "However, by only including sweets in the ad, the company is negating this and sending out the message that it is OK to eat unhealthily."
Nestlé has responded that, as the promotion lasts a full year, it does not encourage consumers to buy sweets on bulk.
UK retailer Morrisons has announced it is to cut prices on 4,000 products....
Nestlé has issued a recall of three batches of NaturNes baby food due to the presence of rice semolina lumps "whose size and consistency is not suitable for babies' consumption."...
Kerry Group is expanding its Wall's range in the UK in a bid to enter the pastry sector....
The UK's advertising standards watchdog has banned a marketing campaign for Kellogg's Nutri-Gran Soft Oaties biscuits bearing the strapline "Wholesome cookie goodness"....
Mars Snackfood has launched a chocolate bar in the US targeting women that want "guilt free pleasure"....
The Co-operative Group is preparing to launch its brand makeover on 16 February, when it has booked the entire advertising break during UK-favourite Coronation Street, airing on ITV1....
US cereal giant Kellogg has launched a brand of baked muesli, Nature's Pleasure, onto the UK market....
Canned fish supplier John West has launched a can of tuna that does not need draining as part of a GBP3m (US$4.2m) marketing campaign....
- Analysis: Post discusses rationale for Weetabix
- Interview: Sir Kensington's on sale to Unilever
- US food next wave on display at Winter Fancy Food
- Column: Why snacking is the new meal
- Who will buy Danone's Stonyfield business?
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Suntory to offload Australia, New Zealand foods
- Post: Weetabix "opens up M&A opportunities"
- Nestle organic growth slows but beats expectations