UK: Nestle adds mini cakes to Erlenbacher range

By Michelle Russell | 1 November 2012

The Lion, After Eight and Choco Crossies frozen mini cakes launched this month

The Lion, After Eight and Choco Crossies frozen mini cakes launched this month

Nestle has expanded its Erlenbacher frozen baked goods and desserts range in Germany to include a mini cake range.

The Lion, After Eight and Choco Crossies frozen mini cakes launched this month and are being targeted at consumers wanting a snack alongside a coffee or a snack to "pick up and take home", Nestle said.

The Lion mini cake comprises a fine muffin base, covered with caramel cream and nougat cream with a topping of chocolate wheat crispies and original Nestlé Lion Pops.

Choco Crossies also comprises a muffin base but on a nougat cream spread with chopped almonds and a chocolate coating.

The After Eight mini cake has a chocolate muffin base refined with peppermint oil and topped with an original Nestlé After Eight thin mint chocolate.

Show the press release

erlenbacher introduces Lion, After Eight and Choco Crossies Mini Cakes

Three new mini cakes bearing the popular Nestlé labels Lion, After Eight and Choco Crossies will be introduced to erlenbacher from the beginning of October. The ‘Magnificent Three' are perfect treats alongside a coffee, to snack on during a conference break or pick up and take home. For those who are fond of Lion, After Eight and Choco Crossies, these mini-cakes from our master bakers will be irresistible.

The Lion mini cake has a fine muffin base, covered with delicious caramel cream and covered in nougat cream. A topping of chocolate wheat crispies and original Nestlé Lion Pops rounds off the cake, to make it an unmatched taste experience. Quite out of this world!

The Choco Crossies mini cake is a chocolaty nibble experience. A delicious muffin base on a nougat cream spread with chopped almonds and a chocolate coating, garnished with crispy original Nestlé Choco Crossies. An irresistible temptation!

The After Eight mini cake comes in good British style. The chocolate muffin base is refined with peppermint oil and topped with an original Nestlé After Eight thin mint chocolate as the crowning touch. An exquisite delicacy!

The mini cakes are only five centimetres in diameter, therefore taking minimal time to defrost. erlenbacher offers maximum flexibility when it comes to package size; twelve single portions weigh between 43 - 45 grams each per tray and each box containing three trays. The managing director, Bernhard Neumeister, comments, ‘We are combining the well-known quality of these brands with our erlenbacher love.'

 

Original source: Nestle

Sectors: Bakery, Confectionery, NPD & innovation, Snacks

Companies: Nestle

View next/previous articles

Currently reading -

UK: Nestle adds mini cakes to Erlenbacher range

There are currently no comments on this article

Be the first to comment on this article

Related research

Nestle USA, Inc.: Consumer Packaged Goods - Company Profile & SWOT Report

Canadean's "Nestle USA, Inc.: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot a...

Related articles

Quote, unquote: just-food's week in words

just-food spoke with ABF CEO George Weston this week following the release of the firm's first-half figures. The chief executive spoke about the performance of and prospects for the firm's food operations. Elsewhere, Ocado dismissed reports of a potential takeover by Morrisons, while Nestle defended a trademark lawsuit it has filed against Petra Foods over the Singapore firm's Delfi Take-It chocolate bar.

Editor's choice: the highlights on just-food last week

Associated British Foods grabbed the headlines this week - for good and tragic reasons. Twenty-four hours before a factory in Bangladesh that supplied ABF's discount clothing chain Primark, just-food discussed the Kingsmill bread owner's half-year results. Another UK-listed major, Unilever, this week reported its Q1 sales, which missed analyst estimates on weaker spreads and ice cream sales. Elsewhere, we analysed the return of GM to national UK headlines and China's attempts to improve food safety.

SINGAPORE: Petra hits out at Nestle Kit Kat lawsuit

Chocolate and cocoa group Petra Foods has defended its Delfi Take-It chocolate bar after Swiss food giant Nestle filed a trademark lawsuit against the firm in Singapore.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page