US: Nestle expands Lil' Drums line
By: just-food.com | 18 March 2010
Nestle has expanded its line of Nestle Drumstick Lil' Drums sundae cones in the US with the introduction of s'mores and caramel flavours.
Lil' Drums – a smaller portion size option to the Drumstick – were released last year.
“The Nestle Drumstick brand has taken an all-time favourite classic - Nestle Drumstick -- and given it a small, but significant, twist with Nestle Drumstick Lil' Drums to appeal to frozen snacks fans of all ages," said John Harrison, official taster for the Nestle Drumstick brand.
With each new flavour weighing in at 120 calories or less, the S'mores and Caramel Sundae Cones are a small indulgence with big benefits -- more fun and less guilt."
Nestle Drumstick Lil' Drums Sundae Cones come in packages of ten and the new flavours will be available in grocery stores and retail locations nationwide.
Sectors: Dairy, NPD & innovation
Companies: Nestle
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