Ice-cream firm Dreyers Outshine has launched a new fruit and veg bar

Ice-cream firm Dreyer's Outshine has launched a new fruit and veg bar

Nestle has launched a line of frozen fruit and vegetable bars in the US under its Dreyer's Outshine and Edy's Outshine brands.

The new Fruit and Veggie bars combine fruit and vegetables in frozen bars. Flavours include Blueberry Medley, Tangerine Carrot, Apple and Greens, Peach Mango Medley and Strawberry Rhubarb. The new line also includes a 12-count multi-pack featuring Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley.

The products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's brand name throughout the remainder of the US.

"We wanted to add a unique twist to our namesake fruit bars with fruit and vegetable combinations in delicious, complementary flavors," said Kerry Hopkins, Outshine brand manager. "By adding vegetables to our recipes in this new line, we have created distinct flavour profiles that are a tasty way to include vegetables in your diet."

Each Fruit and Veggie bar is 35-60 calories, contains at least 25% vegetables from purees and juices and a vitamin helping.

Dreyer's Outshine Fruit and Veggie bars will be available nationwide for US$4.39 per box, which includes six 2.5 oz. bars. The Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley Multi-Pack includes twelve 1.5 oz. bars per box, also at $4.29.

In 2013, the Dreyer's parent brand rebranded to the Dreyer's Outshine brand and launched two lines: Coconut Waters bars and the limited-edition Seasonal Picks line.

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Nestle Dreyer's Introduces First National Line of Fruit and Vegetable Frozen Bars Dreyer's Outshine® Launches New "Fruit and Veggie" Bars Line That Combines Fruits and Vegetables in a Frozen Snack

New Dreyer's Outshine Fruit & Veggie Bars. (PRNewsFoto/Dreyer's Outshine) New Dreyer's Outshine Fruit & Veggie Bars. (PRNewsFoto/Dreyer's Outshine) OAKLAND, Calif., Feb. 26, 2014 /PRNewswire/ -- The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients. The line, called "Fruit and Veggie bars," features five new innovative flavors, including: Blueberry Medley, Tangerine Carrot, Apple and Greens, Peach Mango Medley and Strawberry Rhubarb. The new line also includes a 12-count multi-pack featuring Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley.

(Photo: http://photos.prnewswire.com/prnh/20140226/SF72557)

"We wanted to add a unique twist to our namesake fruit bars with fruit and vegetable combinations in delicious, complementary flavors," said Kerry Hopkins, Outshine Brand Manager. "By adding vegetables to our recipes in this new line, we have created distinct flavor profiles that are a tasty way to include vegetables in your diet."

The new Fruit and Veggie bars line offers a refreshing fruit and vegetable frozen snack that rejuvenates with every bite. At 35-60 calories each, Fruit and Veggie bars contain at least 25% vegetables from purees and juices, so consumers can feel good knowing they're enjoying a healthy snack. The line consists of the following refreshing flavors:

Blueberry Medley, which contains puree or juice from beets, blueberries, pears, apples, and sweet potatoes, and is an excellent source of Vitamin C. Tangerine Carrot, which contains puree or juice from apples, carrots, pears, tangerines, and pumpkins, and is an excellent source of Vitamins A, C and K. Apple and Greens, which contains puree or juice from pumpkins, mangoes, pineapples, apples, bananas and kiwis, and kale and spinach, and is an excellent source of Vitamin C, as well as a good source of Vitamins A and K. Peach Mango Medley, which contains puree or juice from peaches, pears, sweet potatoes, carrots, mangoes and butternut squash, and is an excellent source of Vitamin C, as well as a good source of Vitamins A and E. Strawberry Rhubarb, which contains puree or juice from pears, apples, strawberries, pumpkins, rhubarb, cranberries, carrots, and beets, and is an excellent source of Vitamin C. "Our consumers 'shine brighter' in every aspect of their lives, so we are thrilled to help them rejuvenate themselves with a wholesome snack that includes real fruit and vegetables in every bite," said Hopkins.

Dreyer's Outshine Fruit and Veggie bars will be available nationwide starting in February 2014 for $4.39 per box, which includes six 2.5 oz. bars. The Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley Multi-Pack includes twelve 1.5 oz. bars per box, also at $4.29.

In 2013, the Dreyer's parent brand rebranded to the Dreyer's Outshine brand and launched two new lines: Coconut Waters™ bars, which are the first national coconut water-based frozen fruit bars available in retail; and the Limited Edition Seasonal Picks line, which includes seasonal flavors that are inspired by the farmer's market.

In addition to the new lines, the Outshine brand includes existing Dreyer's Fruit Bars favorites, such as Creamy Coconut, Grape, Lemon, Lime, Mango, Peach, Pineapple, Pomegranate, Raspberry, Strawberry and Tangerine; Multi-packs features Grape, Cherry, and Tangerine; and Lime, Strawberry, and Wildberry; No Sugar Added multi-packs includes Black Cherry, Strawberry-Kiwi, and Mixed Berry; and Strawberry, Tangerine and Raspberry.

 

Original source: Nestle