Nestle launches Gerber Lil' Bits
Gerber Lil' Bits
Nestle's Gerber brand is launching Lil' Bits recipes that contain "perfectly-sized" soft pieces to help babies learn to chew.
"Lil' Bits recipes are the perfect transitional food when introducing chewing to little ones," said Aileen Stocks, Gerber's chief marketing officer.
Gerber invested over US$100m in technology to create Lil' Bits recipes, the company said. The product is said to be a "breakthrough" innovation in the US.
The range is available in "convenient" plastic tubs and consists of 10 items: apple blueberry; orchard fruit medley; apple banana; banana apple strawberry; pear apple berry; island fruit blend; banana apple mango; mixed carrots, corn & butternut squash; butternut squash & potato; and sweet potato apple carrot & cinnamon.
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