SWITZERLAND: Nestle makes EU portion, whole grain commitments
Nestle has pledged two new commitments to the EU platform for action on diet, physical activity and health
Nestle has pledged to provide portion guidance on foods targeted at children and families and to include more whole grain in its products in new commitments under the EU Platform on Diet, Physical Activity and Health.
The Swiss food giant has committed to providing portion guidance on all children's and family products by 2015. It has also set out a move to offer "more whole grain than any other ingredient in any serving of children’s or teenagers' breakfast cereals".
The multi-stakeholder EU Platform on Diet, Physical Activity and Health was set up in 2005 as a forum for organisations willing to commit to tackle obesity in the bloc.
"These commitments are new to the EU Platform and fully aligned with Nestlw’s global commitments on nutrition," a spokesperson for Nestle told just-food today (10 September).
On its website, Nestle said it wanted to make "healthier portion choices intuitive for consumers" and would develop "portion guidance at product level, with product form, pack design, clear illustrations or sometimes with a serving device".
On increasing the whole grain content within a recipe, Nestle said there could be "many technological difficulties" including the alteration of appearance, texture and flavour.
"We have various innovation and renovation programmes running to overcome these hurdles," it added.
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