UK: Nestle unveils new-look Aero

By: just-food.com | 15 July 2008

Nestlé is introducing a new redesign across all its Aero product packaging, which will come in to effect this month.

The new packaging is designed to "capture shoppers' attention" by creating better stand out on shelf, whilst conveying a more "adult, indulgent look" for the brand, the company said.

A new metallised laminate film is also being added to ensure the product is kept fresher.

Graham Walker, Nestlé UK trade communications manager, said: "This packaging relaunch is the next step for Aero and is set to increase sales for retailers by creating better stand out on shelf.

The repackaging launch will be supported by a GBP2.5m (US$5m) marketing campaign, which will include TV and bus sides from October.

Sectors: Confectionery, NPD & innovation, Retail

Companies: Nestlé