US: Nestle USA launches Lean Cuisine Salad Additions

By Michelle Russell | 9 January 2013

The new salad combinations are “customisable” and “prepared to perfection” in a steam pouch

The new salad combinations are “customisable” and “prepared to perfection” in a steam pouch

Nestle USA has expanded its frozen foods range with the launch of a Lean Cuisine Salad Additions line.

The new salad combinations are "customisable" and "prepared to perfection" in a steam pouch.

Variants include: Asian-Style Chicken Salad with Sesame Ginger Vinaigrette, Southwest-Style Chicken Salad with Chipotle Ranch Dressing, and Cranberry & Chicken Salad with Raspberry Cabernet Vinaigrette.

The salads feature ingredients such as grilled white meat chicken, crisp vegetables, chilled dressings and crunchy toppings.

Show the press release

NEW! LEAN CUISINE® Salad AdditionsTM are the Hottest Thing to Hit the Frozen Aisle, Jan 8, 2013

 

Bring Your Own Lettuce, We'll Dress It Up!

(SOLON, Ohio) - January 8, 2013 - Envision grilled white meat chicken with fruits and vegetables like pineapple and edamame - all steamed to perfection with sweet and savory sesame ginger vinaigrette and topped with crispy noodles. No, you're not sitting at your favorite restaurant; you're enjoying a LEAN CUISINE Salad Additions entrée, conveniently stocked right in the frozen aisle of your local grocer! These delicious meal-worthy salad combinations are customizable and prepared to perfection in a steam pouch. Just BYOLTM -- Bring Your Own Lettuce -- and we'll dress it up!

Why are these salads the freshest thing in frozen? Salad consumption is on the rise with 66% of Americans saying they consume in-home salads every two weeks.* With LEAN CUISINE Salad Additions, now you can enjoy restaurant quality salads at home or in the office, without the restaurant price tag. "For LEAN CUISINE Salad Additions, we wanted to think beyond the traditional," said Mike Niethammer, LEAN CUISINE Director of Marketing. "These entrées are the first of their kind in the frozen aisle. The combination of mouth-watering chicken and vegetables, culinary-inspired dressings and crunchy toppings paired with your choice of fresh crisp lettuce makes for a truly modern dining experience."

The perfect solution for eating right without sacrificing amazing taste, LEAN CUISINE Salad Additions can be prepared and customized in minutes, right from your freezer to your salad bowl. Available in four varieties, LEAN CUISINE Salad Additions feature premium ingredients such as warm grilled white meat chicken, crisp vegetables, chilled culinary-inspired dressings and satisfyingly crunchy toppings - all you need to do is add your own lettuce. For the best salads possible, pair your favorite LEAN CUISINE Salad Additions variety with Fresh Express® salads, which are harvested at the peak of freshness.

NEW! Asian-Style Chicken Salad with Sesame Ginger Vinaigrette: Grilled white meat chicken, edamame, pineapple, broccoli and yellow & orange carrots with crispy noodles
Pair with Fresh Express® Romaine Lettuce
NEW! Southwest-Style Chicken Salad with Chipotle Ranch Dressing: Grilled white meat chicken, black beans, sweet corn, roasted red peppers and poblano peppers with crispy tortilla strips
Pair with Fresh Express® Romaine Lettuce
NEW! Cranberry & Chicken Salad with Raspberry Cabernet Vinaigrette: Grilled white meat chicken, dried cranberries, broccoli, red onions, yellow carrots and a blend of whole grains with crunchy sesame sticks
Pair with Fresh Express® Sweet Butter Lettuce
NEW! Bistro Chicken Salad with Sweet & Tangy Vinaigrette with Bacon: Grilled white meat chicken, asparagus, yellow carrots and red peppers with crispy onion straws
Pair with Fresh Express® Baby Spinach
New LEAN CUISINE Salad Additions will be available in the frozen aisle of supermarkets nationwide along with other LEAN CUISINE favorites in January 2013.

 

Original source: Nestle USA

Sectors: Fresh produce, NPD & innovation

Companies: Nestle

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