UK: New advert code gets tough on environment claims
By: just-food.com | 26 March 2009
Tighter rules on environmental claims and a social responsibility clause are set to be included in a new advertising code drawn up in the UK.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Tighter rules on environmental claims and a social responsibility clause are set to be included in a new advertising code drawn up in the UK.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
In the spotlight: Waitrose, the comeback kid
Upmarket retailer Waitrose has emerged from the economic downturn as - currently - the fastest-growing retailer in the UK. Katy Humphries examines the key to its success.
US: Campbell’s reduces sodium in heart healthy soups
Campbell Soup Co. has reduced the sodium content in its heart-healthy soups for the US market.
US/FRANCE: Dannon settles yoghurt suit
The Dannon Co., the US unit of French food giant Danone, has decided to settle a 2008 lawsuit over the advertising of its Activia and DanActive yoghurts.
Market research related to this article
Innovative Online Food and Drinks Marketing: Building brand and customer relationships online
Food and drinks companies are increasingly adopting rich media ads and contextual, in-text and in-game advertising all of which are helping to produce more targeted, interactive content for users. As consumers move on to Web 2.0 and increase their us...
Innovative Online Food and Drinks Marketing: Building brand and customer relationships online
In Europe and North America there has been a huge increase in the amount of time spent online, propelling the internet to second place in terms of media consumption, second only to the television. Online advertising is increasingly being used by food...













