UK: New Covent Garden Food launches TV ad
By: just-food.com | 2 February 2009
New Covent Garden Food Co. is backing its fresh soup range with its first national TV advertising campaign in the UK.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

New Covent Garden Food Co. is backing its fresh soup range with its first national TV advertising campaign in the UK.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Top stories on just-food this week
Food took centre stage on UK news pages and bulletins this week as the country's food watchdog reignited the debate on the nutritional merits of organic food.
UK: Tesco rapped over comparison ad
Tesco has been criticised by the UK's advertising watchdog for its "misleading" use of price comparison adverts.
UK: Ocado close to raising GBP40m in financing
UK online food retailer Ocado said it is in the final stages of raising around GBP40m (US$65.6m) as it targets a float on the stock exchange next year.
Market research related to this article
Innovative Online Food and Drinks Marketing: Building brand and customer relationships online
Food and drinks companies are increasingly adopting rich media ads and contextual, in-text and in-game advertising all of which are helping to produce more targeted, interactive content for users. As consumers move on to Web 2.0 and increase their us...
Innovative Online Food and Drinks Marketing: Building brand and customer relationships online
In Europe and North America there has been a huge increase in the amount of time spent online, propelling the internet to second place in terms of media consumption, second only to the television. Online advertising is increasingly being used by food...













