The Grocery Manufacturers of America (GMA) has launched a new task force to focus on critical e-commerce issues that impact the food and consumer product industry's direct store delivery (DSD) system.

DSD companies deliver their products, which typically have high turnover at the store or are fragile and/or perishable, directly to retailers, rather than through a warehouse system. DSD categories include snack foods, carbonated beverages, bread, milk, frozen pizza and beer.

The new task force, which is a subcommittee of GMA's standing DSD committee, will:

  • Recommend technical requirements for DSD companies to participate in industry exchanges and other business to business initiatives
  • Act as a voice for the DSD community on critical e-commerce initiatives in the food and CPG industry
  • Act as a liaison between DSD companies and trade exchanges, standards organizations and Application service providers
  • Share best practices for DSD with the food and CPG industry

Among the task force's first initiatives will be a white paper outlining DSD business models and processes, and recommending technical requirements for DSD companies to participate in industry exchanges and other business-to-business enterprises.

"This new task force will open the lines of communication between DSD companies and the trade exchanges serving our industry," said Ann Dozier, director of e-business and customer systems, Coca-Cola Enterprises, and chair of the task force. "The exchanges and other service providers can use the DSD e-commerce task force as a resource for new concepts and for ensuring that planned standards and service offerings are compatible with the needs of the DSD community."

GMA is the world's largest association of food, beverage and consumer product companies. With U.S. sales of more than $460 billion, GMA members employ more than 2.5 million workers in all 50 states. The organization applies legal, scientific and political expertise from its member companies to vital food, nutrition and public policy issues affecting the industry. Led by a board of 44 Chief Executive Officers, GMA speaks for food and consumer product manufacturers at the state, federal and international levels on legislative and regulatory issues. The association also leads efforts to increase productivity, efficiency and growth in the food, beverage and consumer products industry.