UK: New look and new flavours for Magnum
The Unilever-owned ice cream brand Magnum has been given a packaging facelift and five new flavours have been added to the range.
The wrappers for Magnum Classic and White Magnum are both now embossed with the M-hallmark, aimed at underlining quality and indulgence.
In addition, Unilever has introduced a new recipe for Magnum White and added five new flavours to the range: Almond, Mint, Double Caramel, Triple Chocolate and Dark Coconut.
The new health consciousness of consumers is believed to be one of the reasons for stagnant value growth of ice cream sales in Western Europe. But with new and unusual combinations of flavours, more p...
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