BRAZIL: New look for supermarket chain hoping to cater for low-income bracket consumers
Brazilian retailer Pao de Acucar will reopen its 124 outlet-strong Barateiro supermarket chain tomorrow, giving the public a chance to view the results of a R$35m (US$13m) store refurbishment programme.
The chain's outlets have been closed since Sunday, and will reopen with new fittings and uniforms for the staff.
"It is a revolution," group chairman Abilio Diniz told the Gazeta Mercantil newspaper.
Diniz explained that the company is hoping the refit will allow the stores to target a new group of consumers, the low-income bracket, despite offering the same standard of service usually offered to consumers in the high-income bracket.
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