International marketing specialist Rhiannon Prothero has been head hunted by food and beverage software company Intentia to take on the new post of northwest Europe marketing director. "There's a new challenge for information technology companies operating in the food and beverage markets. The days of the generalists are gone," said Prothero, welcoming her brief to drive a new industry-focused strategy at Intentia and build its leadership in the food and beverage market.