The European Commission today [Thursday] adopted new rules laying down clearer marketing standards for olive oil intended to help shoppers throughout the EU.

This decision provides a clear framework for the labelling and presentation of olive oil in the shops, the Commission said. It also covers the presentation of mixes of olive oil with other vegetable oils as well as foodstuffs highlighting in the label the presence of olive oil.

The Regulation is an implementation of the quality strategy launched by the Commission and is part of a package to consolidate the market for olive oil. "To meet our goal to better promote olive oil, we need more coherent rules. With today's decision, olive oil will have to be marketed in clearer way. Shoppers will see uniform rules and clear labelling across the EU", said Franz Fischler, Commissioner for Agriculture, Rural Development and Fisheries.

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