GERMANY: New meat quality and safety mark showcased at Anuga
By: just-food.com editorial team | 15 October 2001
A new SQ mark intended to denote the quality and safety of meat and meat products has been approved by the German Ministry of Consumer Protection, Food and Agriculture. Presented yesterday [Sunday] at the Anuga food trade fair in Cologne, the SQ mark was designed in a bid to reassure the public that meat is safe and boost consumer confidence in the sector.
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A new SQ mark intended to denote the quality and safety of meat and meat products has been approved by the German Ministry of Consumer Protection, Food and Agriculture. Presented yesterday [Sunday] at the Anuga food trade fair in Cologne, the SQ mark was designed in a bid to reassure the public that meat is safe and boost consumer confidence in the sector.
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