WORLD: New worldwide food product introductions
Here are some of the new food product introductions registered by Mintel's Global New Products Database this past month around the world.
Dual flavoured crackers
In the US, Kraft Foods added a new concept to its Cheese Nips brand of savoury crackers with the launch of the Doubles sub-brand. Each cracker has one side with a salsa flavour, while the flip side features a cheddar flavour. The colouring on each side is also different.
Ritz stick crackers
The Ritz crackers brand from Christie Brown (Nabisco) is getting a format revamp in Canada. New there are Ritz Sticks savoury crackers in a new stick shape, as opposed to the original cylindrical-shape. They are said to have the same traditional taste, but with the added bonus of a fun, snackable shape. They are also claimed to be great for dipping.
Snack & Dip
In the Czech Republic, Unilever Bestfoods has introduced a dip and snack chips product, co-branded under the Chio and Hellmann's names. It is presented in a plastic tub with two vastly different sized compartments for the contents, which are ridged potato crisps (larger compartment) and Hellmann's cocktail dip. The top is covered with a heavy foil lid. The tub has a sloping base for easy positioning on the table.
In Italy, Rebecchi F.lli Valtrebbia has introduced a picnic pack of condiments, under the name Picnic I Monodose, comprising single doses of extra virgin olive oil, balsamic vinegar, lemon juice, and salt. The three liquid products are housed in 10ml vacuum formings designed to look like full-size "carafes", with a tear-off top, while the salt is in a standard sachet. The components are presented in card holder packaging.
Health & Comfort?
An Australian nutritional supplements company, Aussie Bodies, has introduced Protein Whip, a nutritionally-balanced ice cream treat that has won it the Premier's Food Victoria Award for Innovation. Claimed to be a first in Australia, the product is described as "the ultimate integration of health-enhancing and comfort food." It contains three times more protein but half the fat of regular ice cream, with "no compromise in taste or texture."
Consumers will decide for themselves whether that claim is true, and consequently whether this product is a success or not, but its high protein, low fat, low glycemic index proposition should go down well with certain consumer groups. The product's key ingredient is whey protein concentrate, a highly nutritious protein source that is said to be ideal for lacto-vegetarians, teenagers and the elderly. Protein Whip comes in three popular flavours and is packaged in a 200ml tub.
Think global, act local
PepsiCo's snacks division is once again demonstrating its ability to add a local twist to its popular brands. We recently reported on the "Turkish-style" Doritos snack chips in Turkey, flavoured with poppy seeds and sun-dried tomato, and have now spotted another new line in Asia. In Thailand, the company has extended its Lay's snack range with a new variety, Crispy Rice Seaweed, which is made from 69% rice with vegetable oil and seasonings. It is sold in a 90g bag.
The company is also rolling out its new Go Snacks packaging in Europe - 45-50g plastic pots with resealable lids. Smiths branded Mini Mama Mia's! have now appeared in this packaging in Belgium.
Convenient iced coffee cups
The market for iced coffee is well developed in Asia, and we have seen a number of innovations. The latest offers convenience with a simple packaging novelty. The instant coffee mix is placed beneath a pull out strip, within a plastic tub. Once the strip is pulled, the cup needs to be filled with water and served with ice. The product is marketed under the Maxwell House brand, and has been introduced in South Korea by Dongsuh Food.
Summery, fruity flavours are the catch of the day right now with manufacturers in the US. Recently, Utah-based Kencraft launched a margarita-flavoured candy, and Murray Biscuit (a division of Keebler) introduced Murray Tropicales Cookies targeted at the Hispanic market in lime, orange, lemon, strawberry, and grape flavours.
Kraft Foods has announced that it is bring the UK into line with other markets by renaming its Dime chocolate bar as Daim....
Biotechnology company Senomyx has announced a two year extension of its collaboration deal with Kraft Foods Global, under which it works on the discovery and development of novel flavour modifiers....
Global food company Kraft Foods Inc has reported a fall in net earnings in its second quarter ended 30 June 2005, to $472m, compared with $698m a year ago, blaming high commodity costs for the reducti...
Chewing gum and confectionery maker Wrigley has completed the purchase of certain confectionery assets of Kraft Foods Global Inc for $1.46bn, it said. At the same time it announced the closure of a pl...
Kraft Foods has announced today that Betsy Holden, president, global marketing and category development, has decided to leave the company and resign her position on the company's board of directors, e...
Kraft Foods is "actively looking"' to acquire healthy food and drink brands to tap the growing number of consumers concerned about their weight, according to an interview with chief executive Roger De...
Unilever Bestfoods, part of Anglo-Dutch consumer goods giant Unilever, has just opened a European innovation centre for sauces and condiments in Dijon....
Kraft Foods Inc. has announced rises in revenues and net earnings for the first quarter ended 31 March 2005....
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