SAN DIEGO, CA - Chicken of the Sea Intl. has become the first company to introduce premium, no-drain salmon in a vacuum-packed foil pouch.  The San Diego-based firm, which is the market leader in skinless/boneless canned salmon, said it expects to begin shipping to retailers in late January.

"Our research shows that great taste and convenience will differentiate Chicken of the Sea Premium Pink salmon in a pouch," said Don George, senior vice president of marketing.  "And it's the type of product that is conducive to repeat purchase."

High in protein and omega-3 fatty acids, Chicken of the Sea Premium Pink Salmon in a pouch is healthy, too.  The 7.1 ounce pouch provides about four servings.

George said consumers who buy skinless/boneless pink salmon have similar demographics and psychographics as those that buy canned albacore.  "We're talking about an informed, higher end consumer and a product that enjoys 25 percent household penetration," he said.

Chicken of the Sea is the skinless/boneless canned salmon leader with 70 percent market share.  Chicken of the Sea's skinless and boneless salmon was judged the best by the American Tasting Institute.

Chicken of the Sea will support the product launch with a comprehensive advertising and promotion campaign that will generate trial and enhance usage in the entire salmon category.

The introduction of salmon in a pouch comes on the heels of the Tuna Salad Kit, which Chicken of the Sea brought to market earlier this year.  The convenient kit contains all the pre-measured ingredients to make great tasting, fresh tuna salad for the whole family:  premium, no-drain tuna in a vacuum-packed foil pouch, a proprietary blend of flavored mayonnaise or salad dressing and dry seasoning.

"Chicken of the Sea has established itself as a category innovator that brings new products to market that are wins for retailers and consumers alike," said George.

In 1988, Chicken of the Sea became the first national brand to offer specialty seafood products, including crab, shrimp, oysters and clams.  Another first:  In 1985 Chicken of the Sea introduced skinless/boneless pink salmon.  The company's tradition of innovation dates back to the early part of the 20th century, when it became the first cannery to commercially pack yellowfin tuna.

Winner of the "Gold Medal Taste Award" from the American Tasting Institute, Chicken of the Sea is a seafood category leader providing a variety of canned seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines.  The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.

More information on Chicken of the Sea can be obtained by visiting the company's Web site at www.chickenofthesea.com.