UK: Noble Foods launches organic egg range
Noble Foods has launched an organic egg range
UK egg producer Noble Foods, the owner of the Happy Egg Co. brand, has launched a line of organic free-range eggs.
The Mac's Farm eggs will be available in packs of six in Tesco stores across south-east England. They have been produced by the Macs farming family, who converted to 100% organic egg production in 1997.
Caroline Beatty, brand manager at Noble Foods, said: "The values of this outstanding family-run business perfectly complement and reinforce our own - producing high quality, delicious eggs from hens that enjoy an enriched and happy life. The Mac family are hugely passionate about what they do and their family ethos certainly highlights this. We're really pleased to be working with the Mac family to launch this product into Tesco stores and look forward to the reaction from their customers."
The Mac's Farm organic eggs will be available in selected Tesco stores at an introductory price of GBP1.95 (US$3.28) until 3 June and then at around GBP2.20 thereafter.
UK’s largest egg producer Noble Foods, is launching a new brand of organic free-range eggs in the South East. The Mac’s Farm eggs will be available in packs of six in a number of Tesco stores across the region from this week.
Mac’s Farm eggs are supplied by East Sussex farming family The Macs who have been farming free range hens since 1985 and converted to 100% organic egg production in 1997.
The farm was one of the first fully free range egg farms in the UK and the family have a long tradition of high quality free range egg production beginning with ‘Grandma Mac’ who kept free range hens and supplied to local shops in the 1920s. The Mac family open their doors every day to the public so people can see for themselves the love and commitment the family give to their hens
The family’s commitment to hen welfare complements Noble’s own high welfare standards and its commitment to ensuring its birds have the highest possible quality of life, as seen in its other free range brands which include the happy egg co.
Caroline Beatty, Brand Manager at Noble Foods said: “The values of this outstanding family-run business perfectly complement and reinforce our own – producing high quality, delicious eggs from hens that enjoy an enriched and happy life. The Mac’s family are hugely passionate about what they do and their family ethos certainly highlights this. We’re really pleased to be working with the Mac’s family to launch this product into Tesco stores and look forward to the reaction from their customers.”
Susie Mac, who runs one of the family’s organic egg farms added: ‘The welfare of our hens is at the heart of what we do and we take that view beyond the laying lifecycle of our hens and the boundary of our farm gate. We firmly believe in doing the best for our girls and open the doors every day for people to come and visit from nine until noon to see what we do.”
As well as being busy producing eggs, The Mac’s Family are involved in the Watoto project, a charity initiative in Uganda that was launched to support orphaned children and vulnerable women. The Mac’s have established a community-run egg farm in Uganda, providing eggs for the children and for sale in the local community. Back in the UK the family hold fundraising events, including Farmers Markets and Open Days, to raise money for the charity. As part of this, Macs Farm will host a music concert on Ditchling Green, selling cakes and refreshments with the Ugandan choir performing and will also be holding a stall at the South of England Food and Drinks Festival on 25th May.
The Mac’s Farm organic eggs will be available in a number of Tesco stores in the South East at an introductory price of £1.95 until 3 June and will retail around £2.20 thereafter.
Original source: Noble Foods
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Kraft Heinz cuts jobs in US, Canada
- Fonterra cuts earnings forecast
- Unilever invests in Dutch meat substitute project
- Lactalis fails to hit threshold to delist Parmalat
- Immigration crackdown "risk" for US dairy industry