Matthew Walker, a Northern Foods business, is to launch a sponge pudding range into UK bakery aisles in the New Year.

Scrummie is a range of microwaveable sponge puddings covered with a sauce and will be the "first branded ambient pudding range launched in the bakery aisle", which is made with 100% butter sponge, free range eggs and no artificial ingredients, the company said today (8 December).

Five flavours include; Syrup Sponge, Stickie Toffee & Pecan Nuts, Chocolate, Spotted Dick and Cherrie Jam.

Melody Chapman, commercial director at Matthew Walker said: "Our extensive research identified a clear opportunity for a convenient and indulgent sponge pudding in bakery.

"We have a huge expertise in making traditional Christmas puddings and also make many ambient sponge puddings for retailers over the festive period. It's a logical process to continue production throughout the year, and to develop our own brand to fulfil consumer demand."

The company said it aims to grow the range over the next 12 months.

Scrummie will be available in Tesco and Sainsbury's from January with an RRP of GBP2.49 (US$3.70).