In partnership with 20th Century Fox, Uttoxeter, UK-based manufacturer Elkes Biscuits, a subsidiary of Northern Foods, is to take its first significant step into character brands with the UK launch of its 'Simpsons' Yo! Choco Bars and Munch Bars. The bars will be the first in an extended range of biscuits which will feature characters from the internationally acclaimed cartoon show, The Simpsons.