Nasims halal baby food range has launched in the UK

Nasim's halal baby food range has launched in the UK

Norwegian brand Nasim's Halal Baby Food hits UK retail shelves this month after the firm secured a distribution deal with Worldwide Brands.

The brand launched in Norway in 2013 but was founded in 2010 by Norwegian mum Nasim Rizvi.

The range, which targets Muslim families, comprises of halal infant formula ('1' for babies up to six months old and ‘2' for six months onwards) and five ready-made halal meal pots suitable for babies from six to ten months old. Recipes include oriental salmon supper, cottage pie and spaghetti bolognese and all meals are artificial flavour, colour and preservative free.

The launch will be supported by a promotional campaign which will include advertising and PR, price promotions, direct marketing and sampling.

Guy Harris, commercial director, Worldwide Brands commented: "This will be a comprehensive marketing campaign to raise awareness among young Muslim families, particularly those where both parents work and they do not have the time to prepare their own baby food."

With an emphasis on its iron content, Rizvi says the range is a way out for Muslim parents who often struggle to find baby foods that contain halal meat, that give their babies the right amount of nutrients.

Rizvi says: "Meat is a vital source of iron and vitamin D. With our baby food enriched with vitamin D and halal meat and, uniquely, fortified with iron, we offer children of Muslim origin a new source of nutrition that is specially adapted to their needs and culture."

The range will retail at GBP9.99 for infant formula (800g) and GBP1.39 per 120g meal pot pack.

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Halal baby food brand Nasim will launch its ready-made product range to the UK retail market this month.

The brand has signed an agreement with UK distributor Worldwide Brands.  

 

The range consists of halal infant formula (‘1’ for babies up to 6 months old and ‘2’ for 6 months onwards)  and five ready-made halal meal pots suitable for babies from 6 to 10 months old. Recipes include Oriental salmon supper, cottage pie,  and spaghetti Bolognese.

The meals contain no artificial colours, flavours or preservatives but are fortified with iron; they can be heated and served from the plastic pot . 

 

They will be sold individually and will retail for £9.99 for infant formula (800g) and £1.39 per 120g meal pot pack.

The brand was developed by Nasim Rizvi, a Norwegian mother of 5, of Pakistani origin who had struggled to find suitable halal ready meals to feed to her own children. AnnBeth Bergh, an entrepreneur who created the successful Norwegian baby food brand  SmåFolk  (Small People) which was  acquired by the Norwegian dairy company TINE in 2001, is chairman of the Nasim board.

The launch will be supported by a promotional campaign to be implemented by Worldwide Brands which will include advertising and PR, price promotions, direct marketing and sampling.

Guy Harris, commercial director, Worldwide Brands says:  “This will be a comprehensive marketing campaign to raise awareness among  young Muslim families, particularly those where both parents work and they do not have the time to prepare their own baby food.”

Many brown skinned children including those of Muslim origin have iron and vitamin D deficiencies; traditional baby foods contain non-halal meat, which makes them unsuitable for Muslim children.

Rizvi says: “Meat is a vital source of iron and vitamin D. With our baby food enriched with vitamin D and halal meat and, uniquely, fortified with iron, we offer children of Muslim origin a new source of nutrition that is specially adapted to their needs and culture. “

 

 

Original source: Worldwide Brands