USA: Novasoy® works to raise its European profile with intergrated marketing campaign
In recognition of growing scientific and consumer interest in the role of soya isoflavones in health and well-being, ADM Natural Health and Nutrition is supporting its Novasoyâ soya isoflavone concentrate with a through-the-line marketing campaign in Europe. The integrated programme employs a number of methods to target both trade and consumer audiences. Trade advertisements communicate key product and manufacturing benefits via targeted European print media.
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