USA: NPD reports frozen foods gaining popularity on America's dinner tables
Food manufacturers are making headway in their fight to take back America's kitchen, according to a new report from leading marketing information provider The NPD Group, Inc. According to the firm's 15th Annual Report on Eating Patterns in America, this year 10% of our evening meals include frozen entrees; by contrast only 7% include items taken home from restaurants or other establishments. The figure represents an 18% growth rate for frozen foods consumed at at-home suppers since 1995. NPD's report is based on information collected daily for the last 20 years from a nationally representative sample of American households.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- CAGNY analysis: Danone's growth strategy
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Glanbia focuses on nutrition with Irish dairy spin
- Bonduelle to buy US produce group Ready Pac Foods
- Mondelez launches savoury snacks brand Vea
- Maple Leaf buys US plant-based group Lightlife