USA: NPD reports frozen foods gaining popularity on America's dinner tables
Food manufacturers are making headway in their fight to take back America's kitchen, according to a new report from leading marketing information provider The NPD Group, Inc. According to the firm's 15th Annual Report on Eating Patterns in America, this year 10% of our evening meals include frozen entrees; by contrast only 7% include items taken home from restaurants or other establishments. The figure represents an 18% growth rate for frozen foods consumed at at-home suppers since 1995. NPD's report is based on information collected daily for the last 20 years from a nationally representative sample of American households.
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