USA: NRA launches campaign to invite Americans out to dinner
The Washington-based National Restaurant Association has launched its first ever multimillion dollar advertising campaign in a bid to entice Americans out to dinner again, after the sector slowdown that came in the wake of the 11 September terrorist attacks. The restaurant sector was struggling even before the attacks and anthrax scares, but with the addition over consumer concerns over safety, sales have sunk even further and 103,000 jobs were lost in September alone. The fine-dining outlets have been hardest hit, as they rely on travel and tourism for 50% of their sales.
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