NuGo Nutrition acquires Gnu Foods FiberLove bar recipe
The bars have been rebranded to NuGo Fiber D'Lish
US natural foods group NuGo Nutrition has announced the acquisition of Gnu Foods FiberLove bars, which have been re-branded NuGo Fiber d'Lish.
David Levine, co-founder and CEO of NuGo Nutrition, said: "After searching for the best fibre bar recipe, we realised it had already existed with FiberLove bars. Bringing the bars into the NuGo family as NuGo Fiber d'Lish matches our commitment to excellence, and further strengthens the NuGo brand."
The financial details of the transaction were not disclosed. NuGo said the Fiber d'Lish bars will be available at retailers nationwide but can be found online at NuGoFiber.com and NuGoNutrition.com.
NuGo Nutrition acquires Gnu Foods FiberLove, introduces NuGo Fiber d'Lish bars
PITTSBURGH, Jan. 22, 2015 /PRNewswire/ -- NuGo Nutrition, a fast-growing lifestyle brand in the natural foods category, known for creating delicious protein bars that cater to several healthy lifestyles, is proud to announce that it has acquired consumer-favorite Gnu Foods FiberLove bars. As the newest member of the NuGo portfolio, the fiber bars will have the same exact recipe as FiberLove bars, but with a delicious new name to emphasize their amazing taste: NuGo Fiber d'Lish.
Fiber d'Lish holds a unique position in the nutrition bar market, as an all-natural, high-fiber bar with a proprietary blend of soluble and insoluble fiber, and an extensive range of soft-baked flavors.
"There are NuGo bars to match virtually every healthy lifestyle. Knowing the benefits of diets rich in fiber - like reduced risk of heart disease and diabetes, and improved digestive health - we really wanted to offer our customers a superior and tasty, on-the-go fiber option," said David Levine, co-founder and CEO of NuGo Nutrition. "After searching for the best fiber bar recipe, we realized it had already existed with FiberLove bars. Bringing the bars into the NuGo family as NuGo Fiber d'Lish matches our commitment to excellence, and further strengthens the NuGo brand."
"The mission at Gnu Foods has always been to redefine the fiber experience by giving people an enjoyable and easy way to get the daily fiber they need," said Andrew Brooks, founder and CEO of Gnu Foods. "NuGo's extensive retail distribution and broader product portfolio will help spread delicious, healthy fiber to a wider audience of active consumers."
What makes Fiber d'Lish so special?
Fiber d'Lish will be NuGo Nutrition's first un-coated (non-enrobed) bar for consumers seeking a delicious high-fiber treat.
Soft-baked in ten crave-worthy fruity, nutty, and dessert-like flavors, the Fiber d'Lish bar recipe has received accolades for taste, nutritional value, and efficacy.
The unique mix of six grains and seeds in Fiber d'Lish bars, combined with the added benefit of prebiotic inulin, provides a combination of soluble and insoluble fiber not found in other bars.
All Fiber d'Lish bars provide 12 grams of fiber (48% daily value) in just 130-160 calories, and use Non-GMO Project Verified ingredients.
The Fiber d'Lish line of bars also features nine vegan flavors, and all bars are certified Kosher by the Orthodox Union.
NuGo bars are available throughout North America and in a number of other continents. Fiber Love bars, now named Fiber d'Lish, will be available in stores nationally, and are currently available online at NuGoFiber.com and NuGoNutrition.com.
Original source: NuGo Nutrition
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