UK: Ocado aims to reach the whole of London by Christmas
Online grocer Ocado has announced its aim to cater for the whole London area by Christmas. Launched earlier this year, Waitrose subsidiary Ocado operates from a warehouse in Hemel Hempstead, but is expanding to a 27,405 sq m premises in Hatfield next month. The company plans to invest £2m (US$3.1m) in an advertising campaign aimed at highlighting the company's availability within the London area, its free delivery and low product-substitution rate. The tagline "When did you stop being so demanding?" and comparisons between Ocado and its rivals will form the basis for the advertisements.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- CAGNY analysis: Danone's growth strategy
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Glanbia focuses on nutrition with Irish dairy spin
- Bonduelle to buy US produce group Ready Pac Foods
- Mondelez launches savoury snacks brand Vea
- Maple Leaf buys US plant-based group Lightlife