UK: Ocado aims to reach the whole of London by Christmas
Online grocer Ocado has announced its aim to cater for the whole London area by Christmas. Launched earlier this year, Waitrose subsidiary Ocado operates from a warehouse in Hemel Hempstead, but is expanding to a 27,405 sq m premises in Hatfield next month. The company plans to invest £2m (US$3.1m) in an advertising campaign aimed at highlighting the company's availability within the London area, its free delivery and low product-substitution rate. The tagline "When did you stop being so demanding?" and comparisons between Ocado and its rivals will form the basis for the advertisements.
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