UK: Ocado in nationwide roll out Low Price Promise
By Katy Askew | 3 October 2012
Online supermarket Ocado has extended its price offensive against Tesco with the nationwide roll out of its Low Price Promise campaign.
The campaign, an extension of its existing 'Tesco Price Match' scheme, pledges to beat the price of all comparable Tesco shopping baskets, including branded goods and Waitrose own label products.
“We've matched Tesco’s prices on branded goods for many years and now with our Low Price Promise we’re going one step further by giving customers across the country a money-off voucher if we don't beat Tesco’s prices. As the name says, this is a promise to our customers. Now we won’t just match Tesco prices. We’ll beat them," Ocado co-founder Jason Gissing commented.
The move follows successful regional trials of the price comparison campaign, Ocado said.
Ocado Low Price Promise
UK's biggest online supermarket rolls out new money saving tool nationwide
(1st October 2012) ONLINE GROCER, Ocado, pledged today to beat the price of all comparable Tesco shopping baskets with the national roll-out of its Low Price Promise. The money saving initiative is an extension of Ocado's existing Tesco Price Match scheme which already matches Tesco's prices on over 7,000 of the nation's favourite grocery products.
Following successful trials of the initiative in the North West, West Country and Oxfordshire, customers across the UK can now shop online with Ocado, whilst a clever tool will monitor comparable groceries. The Low Price Promise includes thousands of favourite household brands along with Essential Waitrose and Ocado own-label products, adding them together for a cumulative total which will then be compared to an equivalent order at tesco.com. If it would have cost the customer less with Tesco, Ocado will provide a money-off voucher for the difference, plus a little bit more. It will also honour any promotions or special offers.
Jason Gissing, Ocado co-founder, comments: "We founded Ocado with one thing in mind - to create a life changing service that would transform the way we shop forever. We've succeeded by offering an unrivalled range, real value for money and fantastic customer service, all delivered straight to your door with the click of a mouse or through our innovative ‘Ocado on the Go' app. Our Low Price Promise proves that customers can enjoy the very best online supermarket experience without a premium price tag.
"We've matched Tesco's prices on branded goods for many years and now with our Low Price Promise we're going one step further by giving customers across the country a money-off voucher if we don't beat Tesco's prices. As the name says, this is a promise to our customers. Now we won't just match Tesco prices. We'll beat them."
Original source: Ocado
Sectors: Multichannel, Retail
Companies: Tesco, Ocado, Waitrose
View next/previous articles
Currently reading -
just-food SIAL 2012 - Diary - 3 October
Currently reading -
UK: Ocado in nationwide roll out Low Price Promise
3 Oct 2012 -
Related research
Tesco PLC - SWOT, Strategy and Corporate Finance Report
Tesco PLC - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate...
Ocado | Verdict Company Briefing
A one-stop destination for unique data and opinion on Ocado's food & grocery offer. Targeted at retailers, and stakeholders to the retailer, we assess its food & grocery performance, strategic direction and provide Verdict's view on its future....
The effects of the global recession and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While the effects have varied country by country, no retailer has been left totally untouched and th...
Related articles
UK: Tesco tight-lipped over Fresh & Easy "sale talks"
Tesco has remained tight-lipped over reports it is in talks with potential buyers over the sale of is US Fresh & Easy chain.
Interview: Divine Chocolate battles pressure on Fairtrade specialists
UK-based Divine Chocolate was one of the first Fairtrade-only FMCG brands when it launched in 1998. However, the entry of larger, mainstream companies into the category, while increasing awareness of Fairtrade and boosting sales, has had an impact on the specialists. Divine commercial director David Francis spoke to Dean Best about competition, retail support for Fairtrade and the promotional battle in the UK.
GLOBAL: Horsemeat "dodged bullet" for food industry
A prominent academic has suggested the international food industry was lucky the horsemeat scandal related only to the fraudulent use of an apparently safe raw material.
There are currently no comments on this article
Be the first to comment on this article