UK: Ocado launches online price offensive
By Michelle Russell | 20 August 2012
UK online retailer Ocado has launched a fresh price offensive against Tesco that includes brands and the retail giant's own-label lines.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

UK online retailer Ocado has launched a fresh price offensive against Tesco that includes brands and the retail giant's own-label lines.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Quote, unquote: just-food's week in words
The food industry was rocked this week with what is set to be the largest-ever takeover in the food sector: Heinz sold to Warren Buffett's Berkshire Hathaway fund and 3G Capital for US$28bn. The horsemeat saga trundled on, with arrests in the UK, as well as the first set of industry-wide tests. Results also poured in from the likes of PepsiCo, Mondelez International and Nestle.
HORSEMEAT: UK FSA publishes first test results
Results from the first set of UK tests on beef products for horsemeat have in the main cleared the country's retailers.
UK: Aunt Bessie's adds to frozen dessert stable
Aunt Bessie's has expanded its frozen food portfolio in the UK with the launch of two desserts.
Market research related to this article
Ocado | Verdict Company Briefing
A one-stop destination for unique data and opinion on Ocado's food & grocery offer. Targeted at retailers, and stakeholders to the retailer, we assess its food & grocery performance, strategic direction and provide Verdict's view on its future....
Tesco Food & Grocery | Customer Insight
UK Customer Insights 2012 provide a comprehensive analysis of a retailer's customer profile, looking at demographics and spending motivations. The consumer data which makes up each profile is captured through a nationwide survey of 6,000 shoppers. Th...
Tesco in the UK: Local Profile
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in the UK....












