UK: Ocado signs sponsorship deal with Jamie Oliver
By Katy Askew | 29 January 2013
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Ocado and Jamie Oliver team up on YouTube |
Online retailer Ocado has signed a sponsorship deal with celebrity chef Jamie Oliver.
"Ocado are exclusive sponsors of Jamie's newly launched YouTube channel 'Food Tube'," a spokesperson for the group told just-food.
Oliver has proven a successful face for UK retailers, and previously fronted a marketing push from Sainsbury's.
Ocado declined to comment further on what benefits the group hopes the tie-up will bring.
Sectors: Multichannel, Retail
Companies: Ocado, Sainsbury’s
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UK: Ocado signs sponsorship deal with Jamie Oliver
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