UK: Ocado upbeat on Christmas trading & 2013

By Chris Mercer | 15 January 2013

UK online retailer Ocado has reported a double-digit rise in average orders-per-week in final months of 2012, and plans to increase distribution capacity in 2013

Ocado said today (15 January) that gross sales for the 17 weeks to 2 December rose by 12.4% on the same period of the previous year, to GBP237.1m (US$317m).

The rise was driven by an 11% increase in average orders per week, backed by a 1% lift in average order value, to GBP110.7m.

Gross sales for the six trading weeks to 6 January 2013 rose by 14.2% to GBP91.6m, the firm added. It also said that, for its full-year ended at 25 November, gross sales rose by 11.4% to GBP716.2m.

Ocado's CEO, Tim Steiner, welcomed the figures: "As has been seen elsewhere in our sector, Christmas has amplified the fact that shopping online for groceries is of increasing importance for consumers," he said.

Steiner believes the group is now well set-up to grow further. He added: "In 2013, we will substantially increase our capacity with the opening of our second fulfilment centre, and so we hope to make it possible for many more customers to escape crowded aisles, checkouts and car parks."

Show the press release

15 January 2013

Ocado Group plc

Update on Christmas Trading and Q4 2012

· Gross sales for the six trading weeks to 6 January 2013 up 14.2% from 2011 at £91.6m

· Customer orders over the same period up 11.4% from 2011 with strong basket growth

· Gross sales in the seven trading days to Christmas up 17.1% from 2011 at £21.8m

· Sales of both Ocado own label products and non-food items increased by 70% for the six trading weeks to 6 January 2013

· Average orders per week for the 4 week period to the end of the financial year was 140,000

· Opening of second fulfilment centre on track

Tim Steiner, Chief Executive Officer of Ocado, said:

"It was a very good festive season for us, evidenced by growth in orders, basket size and sales.

"We are pleased to have helped record numbers of customers enjoy Christmas without the stresses and strains of visiting a physical supermarket. Our colleagues did an exceptional job in ensuring customers received the highest service standards with deliveries on time and in full.

"As has been seen elsewhere in our sector, Christmas has amplified the fact that shopping online for groceries is of increasing importance for consumers. In 2013, we will substantially increase our capacity with the opening of our second fulfilment centre, and so we hope to make it possible for many more customers to escape crowded aisles, checkouts and car parks."

Q4 2012


17 weeks to
2 December 2012

2011 equivalent period

Growth

Gross sales

£237.1m

£210.9m

12.4%

Average orders per week

125,971

113,115

11.4%

Average order size

£110.70

£109.66

1.0%

FY 2012

 

 


52 weeks to
25 November 2012

FY 2011

(52 weeks)

Growth

Gross sales

£716.2m

£642.8m

11.4%






53 weeks to
2 December 2012

FY 2011

(52 weeks)

Growth

Gross sales

£731.9m

£642.8m

13.9%

Original source: http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=11457305

Expert analysis

Online Retailers in United Kingdom: Market Snapshot to 2016

Canadean’s, "Online Retailers in United Kingdom: Market Snapshot to 2016" contains detailed historic and forecast retail sales value of Online Retailers in United Kingdom. The report provides an opinion to help companies in the retail industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Fresh produce, Multichannel, Retail

Companies: Ocado

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Online Grocery Retailing 2012

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