Olisur targets international growth

Olisur targets international growth

Chilean olive oil manufacturer Olisur is aiming to expand its branded olive oil business in international markets.

"Our strategy is to diversify our markets and to distinguish ourselves through our quality and brands," Marta Bonomo, Olisur export manager, told just-food.

The company, which also sells its olive oil in bulk for blending, has targeted growing sales of its higher-margin bottled products.

Olisur offers three tiers of quality product - extra virgin, premium and limited edition. The company distributes its products to customers in North America, South America, Asia and Europe.

"The United States and Canada are our biggest markets. We distribute to a number of large operators, including Loblaws, Kroger, Wal-Mart and Ahold USA, as well as individual retailers," Bonomo said.

Olisur has been present in Japan for three years and was the first Chilean olive oil manufacturer to export products to Hong Kong. The company received its first order from Korea last week, Bonomo added.

"Asia is a very important potential market for us," Bonomo emphasised.

In addition, she revealed Olisur is working on developing its presence in the competitive markets of Europe, Australia and New Zealand.

"Every market has different characteristics and different problems," Bonomo conceded. In Australia and New Zealand, oil producers are working to educate consumers and "move public opinion" towards "more expensive higher quality oils". Meanwhile, the majority of European markets are highly competitive, with a number of European producers vying for retail space.

Nevertheless, Olisur still hopes to further expand its presence in European and Pacific markets, Bonomo said.