Leading branded consumer packaged goods company Sara Lee Corporation has announced the election of William H. Opdyke as a VP, effective immediately, by its board of directors. Opdyke, 57, is president of Sara Lee Bakery Group - Worldwide Fresh Bakery Products and is responsible for overseeing the company's fresh bakery operations in the US and Europe. In addition, he manages the Bakery Group staff functions of marketing and R&D; e-commerce and category management; and technology, engineering and purchasing. Opdyke reports to Barry H. Beracha, executive VP of Sara Lee Corp and CEO of Sara Lee Bakery Group.