FRANCE: Open house at McDonald's as it tries to woo customers back
In an attempt to woo customers back to its restaurants after a disastrous year, McDonald's is opening up its kitchens to the French public as part of a massive charm offensive. The fast food giant plans to open up over 400 restaurants across France for two weeks, starting this Sunday, and give consumers access to information on everything from McDonald's meat suppliers to the preparation of a burger and the way the company's PR agency has handled the crisis in public confidence over meat. McDonald's suppliers have also been persuaded to open their doors to the public.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Wessanen eyes growth in "resurgent" organic market
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- General Mills issues profit warning
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin