FRANCE: Open house at McDonald's as it tries to woo customers back
In an attempt to woo customers back to its restaurants after a disastrous year, McDonald's is opening up its kitchens to the French public as part of a massive charm offensive. The fast food giant plans to open up over 400 restaurants across France for two weeks, starting this Sunday, and give consumers access to information on everything from McDonald's meat suppliers to the preparation of a burger and the way the company's PR agency has handled the crisis in public confidence over meat. McDonald's suppliers have also been persuaded to open their doors to the public.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Interview: The Soulfull Project's mission
- General Mills sales woes continue - analysis
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- UK, EU food faces "more costly" trade, warns study
- Recipe-kit firm HelloFresh launches into UK retail
- UK sets 20% sugar cut guidelines for food industry