SWITZERLAND/USA: Opposition to Nestlé/Purina merger gaining strength
These interest groups have formed a coalition group, and their opposition to Nestlé's takeover of Ralson Purina is the first test of its powers in fighting for harsher antitrust legislation and enforcement.
However, antitrust experts including Foer have urged the FTC to address less immediately obvious issues, for example the way in which large manufactures may be able to influence consumer pricing through their supplier relationships with retailers.
"We believe they (the new merged pet food company) will become the only 'category captain' for pet foods," Foer said. "It will be in a positive position to punish its rivals if they don't follow Nestlé-Ralston's price increases."
Conference called in Washington DC
Meanwhile, Foer and his fellow protesters have invited members of the press to attend a conference tomorrow morning [Wednesday] in Washington DC to outline their opposition to the deal which they believe will: "severely curtail consumer choices in the multi-billion dollar US pet food market."
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