The effective marketing and improved quality of Bud label products has boosted overall sales in the organic cheese and milk sector, according to Bio Suisse , the organic farmer organisation. Its Bud label has recently been the focus of a TV advertising campaign and public relations exercise, and the increasing public awareness of the brand is instrumental in boosting the sector, says Bio Suisse. By the end of last year, for example, 58% of Swiss consumers knew about the label, which was created in 1981.