UK: Organic demand reaches new high as supermarkets increase in-store range
An IGD report on "Food Consumption 2000" has revealed that the consumer demand for organic produce is rising annually by around 40%, and supermarkets are rushing to secure a piece of the market now worth around GB£546m The report revealed that weekly expenditure on organic goods per household has increased by 7% since 1996/7. Numerous UK supermarkets are augmenting their organic ranges is response to the increase in consumer demand.
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