ITALY: Organic food sales set to quadruple by 2005 despite consumer ignorance
Italy expects sales of organic food to quadruple in the next four years, reflecting a boom in a sector noted for its wild growth that is also causing concern. A current study undertaken for Coldiretti , a major producer association, says consumption of organically produced food will gross a massive Lit10,000bn (US$4.8bn) in 2005, reaching 3.3% of entire food consumption compared to 0.8% at the moment.
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