GLOBAL: Organic marketing must adapt - researchers
By: just-food.com | 2 June 2009
More "sophisticated" consumers are putting pressure on organic food producers to convince them to buy their wares in the recession, industry watchers claimed today (2 June).
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

More "sophisticated" consumers are putting pressure on organic food producers to convince them to buy their wares in the recession, industry watchers claimed today (2 June).

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Top stories on just-food this week
GM waded back into view this week with a report from the UK's Food Standards Agency detailing consumers' current wishes on the issue. Formal appointments were made for the European Commission, including a new agriculture chief, while Waitrose boss Mark Price was named as a contender for the top job at Morrisons. And Bakkavor and Greencore, two key players in private label, issued their latest numbers and claimed the market was seeing a recovery in convenience food. These were the top ten stories on just-food this week.
Quote, unquote: just-food's week in words
With just a month left of 2009, our thoughts are turning to what shape the food industry landscape will take as we enter a new decade. This week, HJ Heinz, meat giant Tyson Foods and Russian dairy business Wimm-Bill-Dann all issues their prognosis for the economy and consumer confidence. Woolworths Ltd, Australia's largest retailer, claimed the country was in better shape than other economies around the world, while in an exclusive interview with just-food, Greencore boss Patrick Coveney detailed how the private-label group had navigated the downturn.
This week's Wispas on Cadbury
As speculation over Cadbury's future mounted this week, UK union officials held what they described as "constructive" talks with Kraft Foods this week, despite leaving without concrete assurances on UK production. Meanwhile, shares in the Dairy Milk maker jumped on reports that Nestle might be considering a bid and, while rumours mounted of a potential move from Hershey, the UK confectionery giant insisted that the value of any bid - rather than the identity of the bidder - would be its prime consideration.
Market research related to this article
The Evolution of Organic Food and Drinks: Growth opportunities, NPD and the impact of the economic downturn
The organic food and drinks market grew rapidly over the first part of the decade, with sales in the US and the nine largest European markets reaching more then $40bn in 2007. However, the rate of growth in the market appears to have slowed in 2008, ...













