UK: Organix launches home cooking baby food line

By Michelle Russell | 21 January 2013

The range is available in two lines: Cook with Organix Recipe Bases and Organix Paste Pots

The range is available in two lines: Cook with Organix Recipe Bases and Organix Paste Pots

UK organic baby food producer Organix has extended its range to include a home cooking line.

Cook with Organix has been developed to help meet the growing desire amongst parents to cook their children's food from scratch, the company said.

The range is available in two lines: Cook with Organix Recipe Bases, which provide the starting point for a meal, to which the consumer adds the finishing touches; and Cook with Organix Paste Pots, which allow the consumer to create a meal from your own choice of ingredients, using recipes.

The Cook with Organix range is available in selected Tesco stores across the UK and is will be available in other major retailers soon.

Show the press release

ORGANIX INTRODUCES NEW HOME COOKING RANGE


Organix, number one in Organic babyfood*, today launches Cook with Organix, a new home cooking range set to revolutionise the babyfood aisle.

Cook with Organix has been developed to help meet the growing desire amongst parents to cook their children's food from scratch. Cook with Organix Recipe Bases provide the starting point for a meal, to which you can simply add the finishing touches and Cook with Organix Paste Pots allow you to create a meal from your own choice of ingredients, using a wide range of available recipes.

Recipe Bases and Paste Pots have been created in the Organix kitchen to give parents a helping hand to create a variety of nutritious and healthy dishes at home that will help develop their baby's taste for real, good food.

Lucy Jackson at Organix comments: "Cooking from scratch means different things to different people, from preparing beans on toast, to cooking entirely from fresh ingredients. At Organix we understand that parents want to be able to create their little one's meals at home using fresh ingredients, because they believe that home-cooking is best for their baby. We also understand that time can be tight and it's not always easy to come up with different recipes every night - not to mention feeling confident in what is suitable for young children."

For those tight on time, Recipe Bases (RRP £2.49, 200g) allow parents to add their choice of finishing touches to the recipe and cook in just 5 minutes. With a choice of Tomatoey Spaghetti, Herby Vegetable Pasta and Mexican Rice and Sweetcorn, Recipe Bases are suitable from 10 months to 3 years plus and contain two portions per tray, so parents can cook for two children, or store a portion to create a totally different meal another day.

Paste Pots (RRP £2.49, 2x48g) are a creative cooking aid for parents who have a little more time. Each pack has two different Paste Pots (each making 3-5 portions) and two simple recipes to follow, which use ingredients easily available in supermarkets. A wide range of Cook with Organix recipes are also available on the Organix website, each taking around 30 minutes to cook. Suitable from 7 months to 3 years plus, Paste Pots are available in Mild Green & Red Thai Curry, Mild Tikka & Korma and Tomatoey Red & Herby Green.

Lucy Jackson continues: "Meals for little ones should help inspire a lifelong love of good food and here at Organix we always strive to innovate and set new standards in baby food. In contrast to the limited range of a few stir-in pasta sauces usually available in supermarkets, our Cook with Organix Recipe Bases and Paste Pots offer parents more freedom and confidence to get creative in the kitchen and experiment with their little one's cooking, as well as giving them the reassurance that they are providing the very best nutrition for their child."

The Cook with Organix range is available in selected Tesco stores across the UK and is coming soon to other major retailers.

Original source: Organix

Sectors: Baby food, NPD & innovation

Companies: Tesco

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