INDIA: Orissa invests in marketing traditional confectionery product - MEMBERS

By just-food.com editorial team | 16 August 2002

The Indian region of Orissa is investing Rs 1 crore (US$200,000) in marketing the traditional confectionery product chhenapoda. The Orissa Milk Federation (OMFED) says it lost out on another confectionery product, rasagolla, which has become associated with neighbouring West Bengal, and is determined not to let the same happen with chhenapoda.

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The Indian region of Orissa is investing Rs 1 crore (US$200,000) in marketing the traditional confectionery product chhenapoda. The Orissa Milk Federation (OMFED) says it lost out on another confectionery product, rasagolla, which has become associated with neighbouring West Bengal, and is determined not to let the same happen with chhenapoda.

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