AUSTRALIA: Oz beef farmers hoping to cash in on McDonald's Japanese promotion - MEMBERS
Australian beef producers are optimistic that the hugely successful promotion running in the Japanese restaurants of US fastfood giant will give them a significant export boost. Last week, just-food.com reported on a hamburger promotion where items were retailing for as little as ¥59 (US$0.49). Sales rose impressively in response to the promotion, with a record 30.1 million customers visiting restaurants.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Quorn CEO sets out stall for 2017 - interview
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Putin 'wants embargo to run as long as possible'
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti