PackagingInsider.com, Inc.(SM) and the Institute of Packaging Professionals (IoPP), Herndon, VA, have signed an exclusive agreement under which the two entities will work together to enhance the development of their Web sites for the packaging community.

Under the terms of the 2-year agreement, IoPP will provide industry expertise to PackagingInsider.com to monitor discussion forums, support expansion of the site's extensive product offerings, progress the unique features and functionality of decision-support tools, and actively promote industry awareness of net market trading.

In turn, PackagingInsider.com will provide technical assistance to IoPP for the continued development of IoPP's on-line educational products and services.

In February, 2000 PackagingInsider.com announced a joint venture with the industry's leading publisher, Independent Publishing Company (IPC). IPC has a separate agreement with IoPP to publish the organization's official, bi-monthly technical publication entitled Journal for Packaging Professionals.

"IoPP's membership of packaging professionals coupled with the established industry network of IPC will draw additional expertise and interest to catapult the development of PackagingInsider.com and increase traffic," says Tim O'Rourke, vice president, operations, PackagingInsider.com. "With the support of our new partners, we are well-positioned to expand the site's content and bring domain expertise into the hands of packaging professionals."

"The Institute of Packaging Professionals is dedicated to providing an environment in which packaging professionals can grow their expertise and advance the art and science of packaging," notes John M. Bitner, CPP, Institute president and packaging manager of G. D. Searle. "We recognized the need to research the new providers of e-commerce and help the industry move into net market trading. After evaluating the capabilities of several new e-marketplaces, we found PackagingInsider.com's technology and capabilities best aligned with our mission."

PackagingInsider.com, the premier e-commerce solution for the packaging industry, is a comprehensive, unbiased e-marketplace offering information, communication, and trading on its site. Among its most notable features are patented workflow management tools that allow the users to navigate through a step-by-step process to identify recommended solutions for specific packaging needs.

PackagingInsider.com offers:
  • Robust ScenarioNetMarketServer(TM) technology by parent company, TechTrader, which allows access to broad, in-depth functionality with ease and efficiency.

  • Experienced packaging background of PackagingInsider.com's staff.

  • Established industry network of over 135,000 trade professionals through a strategic joint venture with industry publishing leader, Independent Publishing Company.
For more information, visit www.PackagingInsider.com or call 1/877-PACKHELP.

About PackagingInsider.com

PackagingInsider.com is a comprehensive e-commerce solution dedicated entirely to the packaging industry. Designed as a robust business tool based on the insights and experiences of packaging industry veterans, PackagingInsider.com provides in-depth information, decision support and consultation for industry professionals who buy packaging machinery, materials and services.

About Independent Publishing Company

Independent Publishing Company is the industry's leading publisher of trade publications including Food and Drug Packaging, BrandPackaging, Flexible Packaging, and IPC's newest publication, Journal for Packaging Professionals, the official publication for IoPP. More information about Independent Publishing Company can be found at www.independentpublishing.com.

About Institute of Packaging Professionals

The Institute of Packaging Professionals is a professional society of approximately 5,500 individual members in the packaging community. Established through the merger of two independent societies in 1989, the Institute conducts numerous educational activities, hosts about 40 regional chapters and 12 technical committees, sponsors an awards program, and a professional certification program.

It publishes numerous packaging texts and its bookstore is widely acclaimed for its content of both domestic and international titles in packaging. For more information about the Institute of Packaging Professionals, log onto www.iopp.org or call 1-703-318-8970.